Content Overview

Information is everything.

Your customers want more than a good deal. They want to do business with people and companies that know what they’re doing and are willing to share useful knowledge. Informational newsletters are more likely to be valued, read and kept than ordinary self-promotional pieces. Our editors attempt to cover common challenges faced by target audience readers in every Graphic Arts Wire issue.

In addition to useful tips, we will provide information about upcoming industry events and even throw in a couple of lighthearted jokes and industry facts.

Printer Edition
If you’re a printing company, this printer edition is for you. Written to appeal to print buyers, these eNewsletters will teach your recipients about printing techniques, tricks or traps in every issue.

Finisher Edition
If you’re a finishing or bindery services company, you want our finisher edition. Written to appeal to buyers of post press services, these eNewsletters will teach your recipients about the principles of good finishing.

Important note: Since so many finishing options and techniques are available, some finisher edition issues may describe services you don’t perform. In these cases, we recommend letting us know in advance whether this is a problem for you. If so, we can have a standing agreement that when our standard issue describes a process you don’t do, we will automatically custom write one for you under our ezCustom program for only an additional $100 that month.

Supplier Edition
If you’re a supplier to the graphic arts industry, purchase this edition. Regardless of whether your business is paper, ink, machinery, financial services or anything else, if your customers are printers and binders, the supplier version will help you grow your sales.

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No matter which edition you purchase, if for any reason you’d prefer to customize it, you can. Your choices are two-fold:

1) Let us write your new copy ($100 ezCustom option)

2) You provide new copy ($50 ezCustom option)