Sell More Printing with Sales Lead Tracking

ACTIONABLE LEADS ARE EVERYTHING
The content of the Graphic Arts Wire is good. However, the real value of our program is measured in actionable sales leads. A few days after your newsletter is sent, you will receive a tracking report from us, giving you all information about read rates and click-through activity. This sophisticated sales lead tool creates a ROADMAP of what’s on your eNewsletter recipients’ minds.

TYPICAL RESULTS
Typical results for an average eNewsletter “send” would be a 15 - 20% read rate and a 8 - 5% click through rate. This means if your database contains 1000 unique email addresses, you’ll receive at least 40 trackable leads showing you’ll know exactly who is interested in each of your services.

Sample eNewsletter Click-Through Data on Tracking Report	Sample eNewsletter Summary Report
Click Here To View	Click Here To View

For example, you could learn which:

• Dozen people are thinking of annual reports, right now
• Five people are interested in stochastic printing, right now
• Eight people want information about your web press capabilities
• Ten people are thinking of your new web-to-print solution
• Etc.

In addition, you’ll receive concrete evidence of 200 people who saw your brand. Your results may vary.

The Graphic Arts Wire is a lead generation tool for you and your graphic arts company. Every online action that a recipient takes is tracked and reported back to you. In short, lead generation is everything.

WORD TO THE WISE
All the sophisticated e-marketing techniques in the world won’t do your company any good if no one follows up on the resulting leads—and in a timely fashion. Many marketing efforts are viewed as failures not because they didn’t produce the promised leads and information, but because they didn’t translate into greater sales and ROI.