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MAY 2008
Dear [FIRST], Welcome to this month’s issue of the Graphic Arts Wire. Each month you will receive helpful bindery tips and useful industry information from your friends at Graphic Crafts Inc. 
Bindery Tip #1: Easy-release glue, also known as removable or fugitive glue, performs well 19 out of 20 times, but one tough job will prove there’s no “easy” release from gluing headaches. Easy-release glue performs best on penetration-resistant, highly calendered, dense paper with heavily inked and coated surfaces. Matte and other lightly calendered enamel stock, offset paper, or sheets with a heavy clay fill are susceptible to delamination and fiber tearing when the intention is an easy- release effect. Latex easy-release glues require long setup times (3 to 4 min.) and tend to spread when the opposing sheet is tightly squeezed. Their curing period is really 24 hr., even though they appear to be dry after 10 min. Unfortunately, products that perform properly 10 min. after manufacturing can change in 24 hr. and pull fiber. Oil-based easy-release glues have a shorter curing time, but glue bulk remains an issue. Bindery Tip #2: Miniature & Small Format Folding As the size of consumer packaging continues to shrink and new products hit the market, shelf space is at more of a premium than ever before. To cope, marketers are learning to take advantage of small-format printed pieces to draw attention to their products. Miniature and micro-mini folding typically refers to any folded piece with at least one final-size dimension of 2” or less. Pieces can be automatically folded down to panels as small as 7/16”. Products this small must be produced on specialized equipment by experienced operators. Common Applications As mentioned above, attachments to consumer goods are an increasingly popular application, including hang tags for bottles and clothing and product inserts and outserts. Micro and miniature folding is also used to create stand-alone products such as coupons, game pieces, instruction sheets and schedules.
Follow-up is everything. All the sophisticated e-marketing techniques in the world won’t do your company any good if no one follows up on the resulting leads—and in a timely fashion. Many marketing efforts are viewed as failures not because they didn’t produce the promised leads and information, but because they didn’t translate into greater sales and ROI. However, company websites don’t operate in a vacuum; they are part of the greater sales process. For best results, execute a follow-up within 48 hours of being contacted. By responding quickly, you communicate attentiveness and dramatically increase your chances of making a sale. Create a unified database for sales and marketing to integrate their functions more efficiently and promote better communication between the two.
PIA GATF May 19 - 22, 2008 May 21, 2008 PIA GATF May 15 - June 26, 2008 May 2008 NAPL conferences
A teacher wanted her students to improve their spelling skills. She asked each to come to the front of the class and describe their fathers’ jobs and spell the profession or trade. Johnny was first and said, "My father is a baker, and you spell it B-A-K-E-R. If he were here today, he’d give everyone a cookie.” Next was Jenny who said, "My father is a banker and you spell it: B-A-N-K-E-R. If he was here today, he would give everyone a quarter.” Tommy went next and said: "My father is a lithographer, and you spell it: L-I-T-H … L-I-T-H …” Tommy was having a hard time spelling, so the teacher said, "why don’t you sit and think about the spelling for a few minutes. In the meantime, we’ll have Peter come up and tell us about his father.“ Peter said, "My father is a bookie: B-O-O-K-I-E. And if my father was here today he would bet, 9 out of 10 that Tommy would not spell LITHOGRAPHER."
Before Johannes Gutenberg invented his printing press in 1454, there were only about 30,000 books throughout the whole of Europe, nearly all Bibles or biblical commentary. By 1500, there were more than 9 million books. Today there are more than a trillion books. [track] [unsubscribe] |
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