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JUNE 2008
Dear [FIRST], Welcome to this month’s issue of the Graphic Arts Wire. Each month you will receive helpful bindery tips and useful industry information from your friends at Graphic Crafts Inc. 
Consider Embossing, Foil Stamping While embossing and foil stamping can certainly add punch to a variety of products, be aware of make-ready and scheduling realities. When planning a foil or embossing project, it’s important to understand that these are not “same-day” processes. Slight alterations, however, in project design may drastically reduce make-ready times on foil stamping and embossing jobs. Involve your finisher early in the project planning process to see if alterations can be made to reduce turnaround times for your application. Benefits of Preflighting The post press preflighter should pull samples of every signature or component and create a sample product. This sample should closely resemble the actual finished product and incorporate as many of the required binding applications as practical. A rigorous checklist should be used. Time to preflight finishing and bindery jobs is variable and ideally should be performed within two hours of delivery. Though preflighting involves obvious costs, it’s significantly less expensive than the potential loss of production and goodwill.
Survey: Print is Getting Lean Lean manufacturing or “Lean” is the term used to describe the management and production methodologies originally developed by Toyota Motor Corporation on avoiding and eliminating the seven wastes in the workplace: defective products, overproduction, excessive work-in-process inventory, over-processing, unnecessary movement of people, unnecessary movement of products, and waiting. Many U.S. auto companies began implementing Lean practices in the late 1980s to narrow the productivity gap with Japanese competitors. Interest in Lean manufacturing among printing company managers has been growing for several years. According to the survey, 62% of survey respondents said Lean manufacturing is “very important” or “critical” to the future success of their companies. Many sales professionals have a tendency to concentrate almost exclusively on pursuing new customers while overlooking former clients with whom they shared special working relationships. By changing your approach you can win back these one-time clients and increase your customer base. Concentrate on how your company can help former clients win more customers. Take a shot and ask these prospects for another crack at their business. If mistakes were made in the past, admit them and let lost clients know that your company’s services have improved. The humility you exhibit could be the deciding factor in these ex-clients giving you another chance. After you’ve won back old clients you had written off, remain focused on your marketing objectives. Be prepared to make improvements so you won’t lose them a second time.
PIA GATF July 9 - 11, 2008 July 14 - 17 , 2008 July 21 - 25 , 2008
From the “Say Again?” Dept Supposedly these are from actual résumés: • "I am extremely loyal to my present firm, so please don't let them know of my immediate availability." • "Note: Please don't misconstrue my 14 jobs as 'job-hopping'. I have never quit a job." • "Qualifications: I am a man filled with passion and integrity, and I can act on short notice. I'm a class act and do not come cheap." • "I intentionally omitted my salary history. I've made money and lost money. I've been rich and I've been poor. I prefer being rich." • "Marital Status: Often. Children: Various."
Gutenberg who? Consider the early days of printing in Asia. By 593 A.D., the first printing press was invented in China, and the first printed newspaper was available in Beijing in 700 A.D. It was a woodblock printing. The Diamond Sutra, the earliest known complete woodblock printed book with illustrations, was printed in China in 868 A.D. And Chinese printer Bi Sheng invented movable type in 1041 A.D. in China. Sheng used clay type, which broke easily, but Wang Zhen later carved a more durable type from wood by 1298 A.D., and developed a complex system of revolving tables and number-association with written Chinese characters that made typesetting and printing more efficient. Source: Wikipedia [track] [unsubscribe] |
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