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JULY 2008
Dear [FIRST], Welcome to this month’s issue of the Graphic Arts Wire. Each month you will receive helpful bindery tips and useful industry information from your friends at [COMPANY].
The Die Cutting Difference Proper planning and steady communication with your die cutting partner hold the keys to successful die cutting. An experienced die cutter can help printers and graphic designers plan jobs better by providing advice and direction, especially on complicated projects. Reduce turnaround time by sending a die line to your die cutter before the job is printed so the die can be made. Once printed, clearly mark grippers, guides, and grain direction. Upgrading Equipment When considering capital equipment expenditures, utilization rates are everything. You must be comfortable that you have sustained market demand to maintain a high enough utilization rate to ensure profitability. If you can’t do this, the right thing to do for your employees and customers is take a pass. On the other hand, if you can, go ahead. Contrarians know that the very best time to increase market share is when the other turtles are hiding under their shells. Your friends in binderies wrestle with the same challenges as you. We would love to offer every service, but we need to make sure our utilization rates remain high enough to be a long-term supplier for our customers too.
It All Starts With Estimating There are many pieces of information critical to both estimating and job planning. Some of the basics include paper selection, flat size and finished (trim) size, quantity, page count, coatings, finishing operations and target delivery date. Among the most important and frequently overlooked aspects of estimating and planning are packing and shipping instructions. While some projects can be simply skid packed and shipped, others require more work. For example, projects to be packed in boxes may require custom-made cartons if the finished products are a non-standard size.
Today's qualified prospects are too valuable to waste. Whenever you have a legitimate sales lead, overpower your competition by making your sales support communications personal and relevant. If you take the time to do this, your customers will know they've been heard and that's halfway to winning all important new business. Your customers receive a barrage of marketing messages every day, just as you do. Use compelling personalized messaging to stand out on such a crowded playing field. During your sales meetings, keep detailed notes of what you talked about. Even little things, such as remembering details about your prospect’s personal life, can be woven into post sales visit communications. Count on your printer to help you create innovative and effective sales materials.
PIA GATF July 14-17, 2008 July 21-25, 2008 July 30-31, 2008
Two job applicants applied for a single position at a printing company. They both had the same qualifications. In order to determine which individual to hire, the applicants were asked to take a test by the HR manager. Upon completion, both had each missed only one question. The hiring manager went to one applicant and said, “Thank you for your interest, but we’re giving the job to the other applicant.” “Why? We both got nine questions correct,” asked the rejected applicant. “We base our decision not on correct answers, but on missed questions,” was the reply. “How would one incorrect answer be better than the other?” the rejected applicant inquired. “Simple,” said the HR manager. “Your fellow applicant put down ‘I don't know’ on question #5. You wrote, ‘Neither do I.’ ”
Some environmentally friendly organizations applicable to the graphic arts industry include:
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