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JULY 2008
Dear [FIRST], Welcome to this month’s issue of the Graphic Arts Wire. Each month you will receive helpful bindery tips and useful industry information from your friends at [COMPANY].
Going “Green” Consider one segment of the printing industry: book printing. In this market, paper isn’t considered “recycled” unless it meets EPA guidelines for post-consumer content – 30% for uncoated papers, 10% for coated papers. In addition, choose chlorine-free papers with fewer toxins and pollutants harmful to humans and wildlife. There are also recycled papers that use non-wood tree-free fibers, sustainably harvested virgin fibers and other manufacturing processes that may be important to you. Inks made from soybeans are more eco-friendly than traditional petroleum-based inks. Soy inks are created from non-food soybeans and can be found in a nearly limitless range of colors and formulations. As with recycled papers, soy-based inks may cost a few pennies more than traditional inks. Book Projects Deserve Careful Attention There are many ways that a book project can quickly go from slam-dunk to troubled project. Qualified printers will help you with potential problem areas such as consistent crossover image alignment, color breaks on the spine, page count, text wrapping, proper cover adhesion and more.
It All Starts With Estimating There are many pieces of information critical to both estimating and job planning. Some of the basics include paper selection, flat size and finished (trim) size, quantity, page count, coatings, finishing operations and target delivery date. Among the most important and frequently overlooked aspects of estimating and planning are packing and shipping instructions. While some projects can be simply skid packed and shipped, others require more work. For example, projects to be packed in boxes may require custom-made cartons if the finished products are a non-standard size.
Today's qualified prospects are too valuable to waste. Whenever you have a legitimate sales lead, overpower your competition by making your sales support communications personal and relevant. If you take the time to do this, your customers will know they've been heard and that's halfway to winning all important new business. Your customers receive a barrage of marketing messages every day, just as you do. Use compelling personalized messaging to stand out on such a crowded playing field. During your sales meetings, keep detailed notes of what you talked about. Even little things, such as remembering details about your prospect’s personal life, can be woven into post sales visit communications. Count on your printer to help you create innovative and effective sales materials.
PIA GATF July 14-17, 2008 July 21-25, 2008 July 30-31, 2008
Two job applicants applied for a single position at a printing company. They both had the same qualifications. In order to determine which individual to hire, the applicants were asked to take a test by the HR manager. Upon completion, both had each missed only one question. The hiring manager went to one applicant and said, “Thank you for your interest, but we’re giving the job to the other applicant.” “Why? We both got nine questions correct,” asked the rejected applicant. “We base our decision not on correct answers, but on missed questions,” was the reply. “How would one incorrect answer be better than the other?” the rejected applicant inquired. “Simple,” said the HR manager. “Your fellow applicant put down ‘I don't know’ on question #5. You wrote, ‘Neither do I.’ ”
Some environmentally friendly organizations applicable to the graphic arts industry include:
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