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SERVICES LINKS:
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AUGUST 2008
Dear [FIRST], Welcome to this month’s issue of the Graphic Arts Wire. Each month you will receive helpful bindery tips and useful industry information from your friends at [COMPANY].
Today’s Spotlight: Adhesive Binding Crossover Images Planning for perfect binding crossovers is part art and part science. In addition to grinding 1/8 in. (3.2 mm) off the signature spine, accurate crossovers depend on your layout and how the books are opened. For maximum operator flexibility, place your crossover images 3/16 in. (4.8 mm) from the spine edge. Your crossovers should appear to meet right at the spine. To achieve this effect, strip your copy 1/16 in. (1.6 mm) short of the grind-off area. If your book is thick or is printed on heavy paper, nudge the image outward, perhaps another 1/32 in. (0.8 mm). If your book is thin, nudge the image closer to the grind-off area. In general, diagonal lines are among the toughest to visually line up.
When you have crossovers between signatures, folding accuracy is a huge factor. In these cases, if you’re using a trade bindery, do yourself a favor and let them do all the signature folding.
“Green” is the new black Environmentally friendly printing is hot topic for virtually everyone in the graphic arts industry. Knowing where to find the most up-to-date information and how to go about getting the top environmental certifications can be tricky. The following links are valuable resources for this information and can outline the steps your company can take to be a friend to the earth.
As gas prices soar many companies are cutting back and sometimes eliminating sales travel. Not seeing your clients face-to-face can be challenging but overcoming that obstacle is certainly within reach. These tips will help you keep in touch and keep that strong relationship even if you’re not in their office. • Increase the frequency of phone calls. If a weekly visit used to keep the relationship strong, make sure you call at least twice a week. You can make up for the lack of personal interaction if you’re talking more. Try an online meeting. GoToMeeting and WebEx are two well-known services. • Follow up phone calls with an email summary. This provides a summary of what was discussed and creates a tangible trail of what was agreed upon. It’s like an electronic handshake. • Give each customer your undivided attention when you are on the phone with him or her. It’s easy to become distracted or attempt to “multi-task” when your customer can’t see you, however treating each call just as you would an onsite meeting keeps the good relationship you’ve worked so hard to build. As the economy continues to present challenges, we have to find better, smarter ways of doing business.
August 19 - 20, 2008 August 26, 2008 August 28, 2008 August 5 - September 11, 2008
A binding and finishing company owner was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.' Making matters worse, a few days later another similar competitor opened up on his other side and announced its arrival with an even larger sign, reading 'LOWEST PRICES.' The owner in the middle panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE.'
Wraparound.
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