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SEPTEMBER 2008
Dear [FIRST], Welcome to this month’s issue of the Graphic Arts Wire. Each month you will receive helpful bindery tips and useful industry information from your friends at Graphic Crafts Inc. The Importance of Press Checks Today digital proofs offer a quick and easy way to review your printing job before it runs, however they shouldn’t take the place of an in-person press check. Seeing your job on the press is still the best way to ensure consistency of color and quality of the design. Press checks can reveal flaws in print registration or color differences that may not be easily seen on a standard computer monitor. It is also important to remember that typographical changes such as spelling or text changes should have been made in the proofing stage. Changes to text can often mean new plates will need to be created increasing the turn around time and sending your costs soaring. Conducting press checks is just one more way to ensure the finished printed piece reflects the design you created.
Attendance is Mandatory In lean economic times or not, it’s always smart to eliminate non-essential expenses. Boondoggles? Cut ’em. But what about networking and training opportunities? How about the ones that come with a round of golf? As long as the purpose of an industry event is either training or useful networking, appropriate conferences and trade shows should not be cut. Not only would you miss a cost effective way of meeting customers and prospects, you run the risk of being a “conspicuous absence.” Golf? Like it or not, a lot of business still is conducted in this relaxed environment, unless of course you’re manner-challenged on the links. So don’t blow off the wine and cheese reception at this year’s trade show, it may be some of your best-invested time and money.
Membership does have its privileges. Acquiring and maintaining active membership in industry related organizations can be an outstanding investment. Most organizations have networking events, continuing education opportunities and often resource sharing components. The Printing Industries of America and NAPL are great places to start.
[September 23 - 25, 2008] [September 24, 2008]
Direct Marketing: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” Advertising: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you and says, “He's very rich. Marry him.” Telemarketing: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m very rich. Marry me.” Public Relations: You're at a party and see a gorgeous girl. You get up and straighten your tie. You walk up to her and pour her a drink. You open the door for her; pick up her bag after she drops it, offer her a ride, and then say, “By the way, I'm very rich. Will you marry me?” Brand Recognition: You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich." Customer Feedback: You see a gorgeous girl at a party. You go up to her and say, “I'm rich. Marry me.” She gives you a nice hard slap on your face. |
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