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YOUR COMPANY
1234 Main Street
Anywhere, IL 67890-1234
800-555-1234 Toll Free
321-555-1234 Phone
www.yourURL.com

What is dot gain?
Dot gain occurs in printing when printed “dots” are printed larger than intended. Dot gain causes a darkening of screened images, especially in shadow areas and mid-tones. Why? Because ink spreads through paper stock as it penetrates fibers.

Dot gain varies with paper type. Uncoated paper stock like newsprint typically shows the most dot gain.

To compensate for dot gain, your commercial printer will reduce the size of printed dots to account for dot gain, rendering your final printed text and images the right size.

Common mechanical binding styles:

Follow-up is everythingAll the sophisticated e-marketing techniques in the world won’t do your company any good if no one follows up on the resulting leads—and in a timely fashion. Many marketing efforts are viewed as failures not because they didn’t produce the promised leads and information, but because they didn’t translate into greater sales and ROI. However, company websites don’t operate in a vacuum; they are part of the greater sales process.

For best results, execute a follow-up within 48 hours of being contacted. By responding quickly, you communicate attentiveness and dramatically increase your chances of making a sale. Create a unified database for sales and marketing to integrate their functions more efficiently and promote better communication between the two.

PIA GATF

April 10, 2008, 2pm EST
Webinar: Thinking Outside the Competitive Box: Strategy Options and Profit Impact
This workshop focuses on the key strategic choices printers can make to improve their profitability and insure their long-term survival. Studies of profit leaders in the printing industry demonstrate that the key difference between high profit printers and low or no profit printers is in their choice of strategies.

April 13 - 16, 2008
PIA/GATF Continuous Improvement (CI) Conference, San Antonio, TX
This conference is designed for any graphic communications company looking for practical ways to save time and money through process improvement. It is ideal for presidents, plant managers, vice presidents of operations, and quality managers—anybody playing a vital role in their company’s quality efforts.

April 14 - 17, 2008
Orientation to the Graphic Arts, Pittsburgh, PA
Train your sales and customer service representatives, as well as new employees in the fundamentals of the printing industry with Orientation to the Graphic Arts.

April 21 - 24, 2008
Lean Tools for Optimizing Print Production
You Will Learn: Eight sources of waste in the “Printers Hidden Factory," hands-on applying Lean tools utilized in the search for and elimination of waste and learn techniques and methods to implement Lean in your print production processes.

April 26 - 29, 2008
Offset and Beyond
Offset and Beyond is driving change as never before. This event is the only North American conference developed for printers - regardless of company size or process - by printers.

April 28 - 29, 2008
2008 BIA Mid-Management Conference
The conference is designed to bring together mid-managers from trade binderies, graphic finishing, information packaging, custom loose-leaf manufacturing, and the suppliers to those industries for a two-day blitz of information, new products and ideas, and unparalleled networking with your peers from around the world.

April 2008 NAPL conferences
http://www.napl.org/news.events.aspx

A teacher wanted her students to improve their spelling skills. She asked each to come to the front of the class and describe their fathers’ jobs and spell the profession or trade.

Johnny was first and said, "My father is a baker, and you spell it B-A-K-E-R. If here were here today, he’d give everyone a cookie.”

Next was Jenny who said, "My father is a banker and you spell it: B-A-N-K-E-R. If he was here today, he would give everyone a quarter.”

Tommy went next and said: "My father is a lithographer, and you spell it: L-I-T-H … L-I-T-H …” Tommy was having a hard time spelling, so the teacher said, "why don’t you sit and think about the spelling for a few minutes. In the meantime, we’ll have Peter come up and tell us about his father.“

Peter said, "My father is a bookie: B-O-O-K-I-E. And if my father was here today he would bet, 9 out of 10 that Tommy would not spell LITHOGRAPHER."

Before Johannes Gutenberg invented his printing press in 1454, there were only about 30,000 books throughout the whole of Europe, nearly all Bibles or biblical commentary. By 1500, there were more than 9 million books. Today there are more than a trillion books.

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