Graphic Arts Wire
ON PRESS
IN THE BINDERY
SALES IDEA
INDUSTRY CALENDAR
SERVICES LINKS:

Mechanical Binding
Booklet Binding
Saddle Stitching
Folding
Index Tabbing
Collating
Attaching
Die Cutting
Media Packaging
Gluing
Remoistenable Gluing
Cutting
Fulfillment
Round Cornering
Kleenstik™
Shrink Wrapping
Drilling


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Welcome To This Month's Graphic Arts Wire!

ON PRESS:
Dot gain occurs in printing when printed “dots” are printed larger than intended. Dot gain causes a darkening of screened images, especially in shadow areas and mid-tones. Why? Because ink spreads through paper stock as it penetrates fibers.

Dot gain varies with paper type. Uncoated paper stock like newsprint typically shows the most dot gain.

To compensate for dot gain, your commercial printer will reduce the size of printed dots to account for dot gain, rendering your final printed text and images the right size.


IN THE BINDERY:
Common mechanical binding options:

Double loop wire aka Wire-O™
Plastic Spiral
aka plastic coil
Plastic Spiral
aka plastic coil
Plastic Comb Binding
       

SALES IDEA:
All the sophisticated e-marketing techniques in the world won’t do your company any good if no one follows up on the resulting leads—and in a timely fashion. Many marketing efforts are viewed as failures not because they didn’t produce the promised leads and information, but because they didn’t translate into greater sales and ROI. However, company websites don’t operate in a vacuum; they are part of the greater sales process.

For best results, execute a follow-up within 48 hours of being contacted. By responding quickly, you communicate attentiveness and dramatically increase your chances of making a sale. Create a unified database for sales and marketing to integrate their functions more efficiently and promote better communication between the two.


INDUSTRY CALENDAR:

NAPL: Talking To The Marketing Professional … A How To Guide
When: Dec. 5 2007, 2:00-3:00 PM (EST)
Where: Webinar

PIA/GATF Color Management Conference
When: Dec. 9-11, 2007
Where: Pointe Hilton Tapatio Cliffs Resort Phoenix, AZ

PIA: Orientation to the Graphic Arts Workshop
When: Jan 14-17, 2008
Where: PIAGATF Headquarters, Pittsburgh, PA

PIA: Executing a Web to Print Strategy
When: Jan 23-24, 2008
Where: PIAGATF Headquarters, Pittsburgh, PA


For More Info, Visit PIAGATF or NAPL
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